If you’re anything like me, the idea of stepping inside a chocolate factory without worrying about everlasting gobstoppers or sneaky Oompa-Loompas sounds like a dream.
Well, LEGO fans, your dream might be officially coming true.
The LEGO Ideas set 21360 Charlie and the Chocolate Factory is rumored to release in September 2025, packed with over 2,000 pieces to recreate the whimsical world of Willy Wonka.
I’ve been eagerly watching for this announcement since the original fan project turned official last summer.
This set promises to capture some iconic scenes from the classic 1971 film, so you can relive Charlie’s journey without having to share your candy with any curious factory workers.
And yes, it looks like this will be a treat for both LEGO builders and chocolate lovers—without the calories.
Rumor Rundown
The rumored release date for this magical LEGO idea is September 15, 2025.
That puts it just around the corner, but since it’s LEGO Ideas, delays aren’t entirely out of the question—though I’m hoping for no Wonka-style surprises.
Pricing is expected to hover around $219.99 USD, which seems steep until you realize it’s packing over 2,000 pieces.
Availability will most likely be worldwide at LEGO’s official stores and online, but keep an eye on specialty retailers.
If past LEGO Ideas launches tell us anything, this set might also sell out fast.
So, if you want to secure your golden ticket, I’d mark your calendar.
Anticipated Set Design
LEGO Ideas 21360 is shaping up to be a hefty build with 2,026 pieces.
That’s about the size that allows for some real detail without turning your table into a messy chocolate-coated battlefield.
The set apparently recreates iconic scenes from the factory, which means expect colorful rooms and quirky machinery—like the chocolate river or the nut-sorting room.
Small moving parts? Possibly.
But mostly, this sounds like a display-worthy masterpiece.
I can already imagine all those little candy details and miniature tech working perfectly together.
Expected Minifigures and Golden Tickets
Minifigure-wise, this set is stacking the deck with fan favorites.
We’re talking Willy Wonka, Charlie Bucket, Grandpa Joe, Augustus Gloop, Veruca Salt, and Violet Beauregarde.
That’s practically an Oompa Loompa reunion waiting to happen.
While the phrase “golden ticket” gets tossed around, there’s no official confirmation about finding an actual golden ticket within the set, but I’m crossing my fingers they sneak one in.
Maybe as a tiny collectible part?
These figures bring all the nostalgia, complete with unique accessories and character-specific details.
If you love miniatures, this confirms it’s not just about the factory but also the people who make it magical (and a little sticky).
LEGO Ideas Selection Process: From Pitch to Wonka
Getting a set into LEGO Ideas is kind of like snagging a golden ticket. The original project came from a group called 2PPL.
It spent ages simmering in the Ideas oven. LEGO finally gave it the green light last summer.
LEGO Ideas 2025 has been busy. Not every concept makes the cut, though.
Charlie and the Chocolate Factory stood out. It’s got wide appeal and a ton of great source material to work with.
The approval process is no joke. LEGO designers go over every detail to make sure the set is buildable, looks good on a shelf, and—let’s be honest—is just plain fun.