I’m not saying I found the golden ticket, but LEGO just dropped something almost as sweet: the official reveal of the 21360 Willy Wonka and the Chocolate Factory set.
This 2,025-piece tribute to the 1971 classic movie features everything from a chocolate waterfall you can almost taste to a cast of nine minifigures—including a very stylish Wonka rocking new hair and hat colors.
As someone who’s been a longtime fan of both LEGO and slightly questionable candy factories, this set feels like a dream come true.
The set lands September 18, 2025, exclusively at LEGO.com and LEGO stores.
It’s packed with details that make the factory come alive—like the S.S. Wonkatania and an actual moving chocolate waterfall.
If you’re itching to build a candy wonderland that won’t destroy your stomach (or totally wreck your wallet at $220 in the US), this might be the perfect way to channel your inner Wonka without risking life and limb in a real factory.
I can’t wait to dive into all the quirky characters and those wild candy trees.
The attention to detail and the mix of colors make this set a real standout.
Launch Date and Pricing Info
Mark your calendars for September 18, 2025.
That’s when this 2,025-piece factory wonderland hits early access for LEGO Insiders, then goes wide at LEGO.com and official LEGO Stores.
If you’re budgeting for your chocolate adventure, here’s what you’ll want to know:
| Region | Price |
|---|---|
| United States | $219.99 |
| Australia | AU$349.99 |
| United Kingdom | £199.99 |
| Europe | €219.99 |
| Canada | CA$279.99 |
| Singapore | SGD$329.99 |
No skimping here—this set commands a premium but promises a premium build.
Set Announcement Highlights
What makes this set the golden ticket of LEGO Ideas?
First off, it’s packed with 9 minifigures: the eccentric Willy Wonka (with a brand-new hat and that fresh ochre hair color LEGO just debuted), Charlie Bucket, Grandpa Joe (yep, the guy everyone jokes about), plus all five Golden Ticket winners and two Oompa Loompas.
The model measures 52 cm wide and 19 cm tall, so it’s got real shelf presence.
There’s a moving chocolate waterfall, of course—the chocolate river flows right through candy trees and quirky factory details.
You get iconic spots like Willy Wonka’s office and the whimsical S.S. Wonkatania.
Design Details and Magical Features
Chocolate River and Iconic Scenes
The star of the show is definitely the moving chocolate waterfall and river.
It’s not just a static flow of brown bricks; LEGO engineered this part to actually simulate the swirling, melting goodness you’d expect inside Wonka’s factory.
Around the river, you’ll find candy trees and colorful decorations that capture the factory’s fantastical vibe.
The set includes minifigures representing the five golden ticket winners, each ready to stir up some mischief in those memorable scenes.
You don’t just build a factory; you get to stage all the classic moments that made the 1971 film a cult favorite.
Exterior and Interior Elements
The dimensions give the set some serious presence: 52 cm wide and 19 cm tall.
That’s enough to impress any LEGO-obsessed friend and double as a chocolate-themed centerpiece.
The exterior nails the factory’s eccentric charm, with vibrant candy details and whimsical shapes.
Inside, you get a peek at Willy Wonka’s office, detailed enough that you half-expect to find an Everlasting Gobstopper stashed somewhere.
The S.S. Wonkatania is included too, adding another layer of flavor to the display.
Creative Decisions by the LEGO Team
The LEGO Group had quite the challenge translating Wonka’s dreamlike factory into bricks.
They introduced a new ochre hairpiece for Willy Wonka, giving the legendary character a fresh yet familiar look.
This shows their commitment to adding subtle but meaningful updates.
They also had to balance nostalgia with playability, creating moving features like the chocolate waterfall and making sure fans got the iconic minifigures.
It’s a clever mix of details faithful to the 1971 classic and some innovative LEGO engineering.
I’ve got to say, they nailed the whimsical spirit without turning it into a sticky mess.
Minifigures Included in the Set
This LEGO set is packed with a colorful cast of characters that bring the magic of the 1971 Willy Wonka film to life.
You get a blend of main players, quirky factory workers, and some seriously classic personalities.
Willy Wonka and Charlie Bucket
First up, there’s Willy Wonka himself, rocking his iconic purple coat and that cheeky, mysterious smile that says, “I might be magical—or just eccentric.”
Alongside him is Charlie Bucket, the humble, lucky kid with his golden ticket.
These two are the heart and soul of the factory, and their minifigure details really capture the spirit of the film.
Charlie even looks ready to explore the chocolate factory without suspicion or sugar coma.
Oompa-Loompas and Classic Characters
No chocolate factory is complete without the Oompa-Loompas.
LEGO gives us two of these tiny, hard-working, song-singing helpers, complete with their orange skin and green hair.
The set also includes Grandpa Joe, Augustus Gloop, Veruca Salt, Violet Beauregarde, and Mike Teavee—each minifigure designed to fit their unique, slightly over-the-top personalities.
From Violet’s blueberry inspiration to Veruca’s spoiled vibes, these figures deliver just the right amount of whimsy and chaos.
Exclusive LEGO Minifigures
Some of these minifigures are special editions you won’t find just anywhere.
LEGO’s included exclusive face prints and accessories that make this set pop in any collection.
Willy Wonka’s detailed expression and tailored outfit set a new high bar for LEGO minifigs.
The factory workers have unique prints that hint at their mysterious roles without giving it all away—some secrets should stay secret, right?